How to Increase Trustworthiness and Create High-Quality Content for Google AdSense Approval
To get Google AdSense approval, ensuring site trustworthiness, high-quality content, and compliance with AdSense policies is essential. This guide helps you deeply understand and apply methods to increase site credibility, including privacy policies, contact pages, copyright compliance, and objective content standards required for AdSense approval.
In particular, we present ways to apply the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles to shorten the approval period and prevent your site from being classified as low-quality content.
Google AdSense Approval: Checking Site Credibility, Content Quality, and Policies (Understanding E-E-A-T)
Bloggers seeking Google AdSense approval must meet Google's extensive website quality evaluation standards, beyond simply placing ads. At the heart of these standards are the E-E-A-T principles. These elements must be integrated throughout the website to satisfy AdSense approval criteria and serve as a foundation for long-term SEO success. You must thoroughly check your site's credibility, content quality, and any potential policy violations.
Strategy Note: To follow the guidelines correctly, I applied for Google AdSense after setting up the overall website structure and posting a few sample articles, rather than rushing to upload massive amounts of content. This is an early-stage strategy to secure trustworthiness, prioritizing quality and structure over quantity.
Building Site Trustworthiness: Legal Responsibility and Transparency
To receive Google AdSense approval, it is vital to prove that your site provides a stable and responsible environment for users. The AdSense review team evaluates site transparency as a major criterion. Site trust is judged by the overall site structure, user experience (UX), and fulfillment of legal requirements.
What is site trust? It refers to all signals showing that the operator is taking responsibility for the site's content and its users.
The following essential elements demonstrate the transparency and accountability of the site operator:
| Essential Trust Elements | Details & AdSense Standards | Contribution to E-E-A-T |
|---|---|---|
| Site/Blog Name | Created with sincerity, reflecting expertise or a clear topic | Expertise, Authority |
| Transparency Statements | Cookie usage notices and disclosure of how ads support content creation | Trustworthiness |
| Contact Method | Mandatory 'Contact Us' page or clear contact information | Trustworthiness, User Support |
| Legal Pages | Privacy Policy and About Us pages | Trustworthiness, Responsibility |
1. Do not create a site or blog name carelessly. It is best to include expertise or a clear subject. While blog name SEO doesn't directly impact search rankings, it is a crucial first impression that sets user expectations.
2. Include trust-building phrases on your website. For example, include a notice that "Cookies are used to provide optimized services" and clearly state the theme of your content. Being transparent about how ads help in content creation is positive for AdSense approval.
3. Add a contact form or guestbook to your site structure even if you don't use it frequently. Clear contact methods prove operational responsibility and are considered user support channels under AdSense policy.
4. Create a Privacy Policy page and an 'About Us' section. These two pages increase legal credibility and are mandatory for complying with Google policies. The Privacy Policy, in particular, must ensure transparency in how user data is handled when using ad platforms.
How to Write High-Quality Content: Originality, Depth, and Structure
Content Quality Standards and 'Valuable Inventory' for AdSense Approval
For long-term SEO success even after AdSense approval, content quality remains the most important factor. Google prefers 'high-quality content' that is original and provides value. This is emphasized in AdSense policy as 'Valuable Inventory.' Your content should be rich in information and include unique experiences or expertise that differentiate it from other sites.
| Quality Criteria | Detailed Requirements | Preventing Low-Quality Content |
|---|---|---|
| Word Count / Depth | At least 300 words, providing comprehensive information on the topic | Excludes simple copying and shallow information |
| Structure | Use of H2, H3, H4 tags for an objective and systematic layout | Prevents poor readability and indiscriminate use of titles |
| Originality / Experience | Inclusion of original images, videos, or data visualizations | Differentiates from other sites and secures credibility |
1. When creating content, write at least 300 words. Thin content is easily judged as insincere or low-quality. This is not just about filling a word count; it is the minimum length required to provide sufficiently deep and comprehensive information on a topic. Depth and completeness are more important than volume, and 300 words serves as a baseline to achieve this.
2. Use H2, H3, and H4 tags to write systematically and structurally. This is essential for SEO and improves readability. A clear heading hierarchy helps crawlers quickly understand the main sections and themes. Since subjective writing can be difficult to evaluate, it is advantageous to deliver objective, data-driven information or clear personal experiences during the initial approval phase. Objective and structured content is easier to get approved.
3. Include at least one original image, video, or infographic created by yourself. This is one of the clearest ways to prove the originality of your content. Showing effort through various media formats is highly effective. For example, original photos, screenshots of a process, or data visualizations act as important signals to enhance Trustworthiness and Experience. This is a vital part of adhering to AdSense content policies.
Policy Violation Check: Avoiding Commercialism and Respecting Copyright
Strategies to Avoid AdSense Policy Violations and 'Restricted Content'
One of the most common reasons for rejection during the AdSense approval process is a policy violation. Google strictly limits content types to provide a safe and appropriate advertising environment for users. Before approval, focus on providing information rather than profitability.
1. Avoid using overly commercial language. For example, do not give the impression of overemphasizing profits with phrases like "How to make a fortune with cheap gains," "Company," "Enterprise," or "Maximize revenue" in your blog title or content. While you can cover revenue-related topics after approval, you must be cautious during the initial application. The goal is to show that your site "provides information," not that it exists "only for ads."
2. Do not use copyrighted content. It is best to avoid downloaded images whenever possible; if necessary, use royalty-free image sites like Pexels or Unsplash. If you must use someone else's image, do not forget to credit the source clearly. Copyright infringement is a decisive reason for AdSense rejection and can lead to legal issues.
3. Fill your site with sincere content. It is important not to be misunderstood as having rushed your content. It is easy for reviewers to judge whether content was created to share information and experience or hastily made just for AdSense approval. Remember that 3 to 7 sincere, deep posts are better for approval than a large quantity of low-quality posts. Completeness and originality are key.
4. Avoid blog or site names that sound like company names, product names, or commercial entities. Create titles that are as subjective and personal as possible. This gives the image of content with personality and unique characteristics, making it easier to be recognized as a trustworthy site.
Check the reasons for rejection after applying for Google AdSense. Identify whether it is a "Lack of Valuable Inventory" or a "Policy Issue" and fix the specific part to re-apply successfully. The reason for rejection is important feedback for increasing your success rate on the next attempt.
Technical Trustworthiness and User Experience (UX): The Hidden Factors
AdSense approval does not just look at content; it also evaluates the technical stability and User Experience (UX) of the website. Google measures page loading speed, interactivity, and visual stability through Core Web Vitals, which are directly related to the overall quality of the site. Slow or unstable sites are unlikely to be considered 'Valuable Inventory.'
Therefore, check the following technical elements before applying. First, mobile-friendliness. Since AdSense ads generate more revenue in mobile environments, ensure your site works seamlessly on mobile devices. Second, page loading speed. Unnecessarily large images or slow scripts hinder loading times; improve speed through image optimization (using WebP format) and minifying CSS and JavaScript. These technical factors indirectly boost site credibility and help shorten the approval period.
Detailed Guide to Essential Pages
Here are the specific components for the two essential pages mentioned in the trustworthiness section. These pages represent the transparency of your site as much as they do legal compliance.
1. Privacy Policy
This page specifies your policy for handling visitor data. Specifically, when running ads, you must disclose the use of cookies and how third-party ad partners (including Google) collect data. This is core to AdSense policy compliance.
2. Contact Us Page
You must provide an email address or a contact form so visitors can easily reach the site operator. This shows Google that there is a channel for users to contact the operator if issues arise, reinforcing the site's accountability.
Q: What is the minimum number of posts required for AdSense approval?
A: Google does not officially set a minimum number, but generally, about 10 to 20 'high-quality' posts are recommended. Depth, structure, and originality are far more important than the count. 3 to 7 very sincere posts are more advantageous than many low-quality posts, as the ultimate goal is to be recognized as 'Valuable Inventory.'
Q: Why is the 'Privacy Policy' page important for AdSense approval?
A: According to Google AdSense policy, cookies and user information may be collected when ads are displayed. The Privacy Policy page transparently informs users of the purpose of such data collection and use, serving as a key element of trust and a requirement for policy compliance.
Q: Can I use other affiliate marketing links (e.g., Amazon Associates) before approval?
A: It is better not to include other affiliate links before AdSense approval. Google may reject sites operated for commercial purposes other than ad revenue (i.e., sites where ads take precedence over content) for 'Lack of Valuable Inventory.' We recommend adding affiliate links safely after approval and minimizing commercial language.
Q: Is there a way to shorten the approval time?
A: There is no explicit way to shorten it, but maximizing site credibility and quality is an indirect way to reduce review time. If you satisfy the E-E-A-T elements, have an error-free page structure (no 404s, clear contact and privacy pages), and perfect mobile-friendliness, the review process is more likely to go smoothly. Approval usually takes from a few days to a few weeks.